Foundation Service

Foundation Service

Meaningful engagement is key to client retention, lead conversion, and increasing referrals.

Our comprehensive strategy goes beyond gifting; we leverage social psychology and The Expressory Six Strategic Storylines™ to design experiences that are personalized and memorable. Showing your clients, leads, and team that you genuinely care is how long-term relationships are built.

Here’s How We Deliver:

Discovery Session: We start with an in-depth discovery to understand your brand’s personality, preferences, and business goals. This helps us design touchpoints that authentically reflect who you are and how you want to show up for your relationships.

Touchpoint Mapping: We identify the key occasions for all categories of relationships (existing clients, prospects, strategic partners & team) to make sure you are consistently acknowledging them and showcasing your care and understanding.

For each occasion, we design thoughtful touchpoints leveraging science and
The Expressory Six Strategic Storylines™ to ensure the experience strengthens the relationship foundation with each recipient. Don't worry, we'll even cover drafting the most effective messaging as well.

Fulfillment: Once we align on the right experience for each touchpoint/occasion, your team can request as needed. No minimums.

You will also be able to request ad-hoc life milestone acknowledgements to ensure your clients feel seen beyond the business context, in the moments it matters most. Think baby, wedding and sympathy.

Holiday and Special Projects: Your team will also have access to our customer experience design team for those extra efforts where you need a one-time mailing. We'll work with you from design to delivery to make sure your special acknowledgements make the emotional connection you need to form long-lasting relationships.

Additional fees may apply for projects.

Why You Need This Now:

The more digital and remote that our world becomes, the less that people relate to one another. Your clients, prospects and even team members are feel disconnected and just longing to be seen and feel appreciated.

Let us help you consistently strengthen every one of those relationships that are important to growing your business. Don't wait for your retention numbers to drop. By proactively showing your clients you care, you set the stage for loyalty and an increase in referrals.

Program cost: $450 One-time setup, $300 monthly + per piece mailing costs.

Have some questions?

Frequently Asked Questions

We cover the most common topics so you can find quick, clear answers.

What is Strategic Engagement?

Strategic Engagement is all about building and keeping meaningful business relationships. Instead of just running one-off campaigns, we help you create ongoing systems, like identifying the right prospects, setting up nurture plans, and mapping annual relationship strategies, so you stay connected with the people who matter most to your business.

How is this different from traditional marketing or consulting?

We don’t run your ads, emails, or social media. Instead, we give you a clear roadmap and ready-to-run strategies for nurturing relationships at scale. Think of it as business development guidance, without the typical agency overwhelm.

Who can benefit from Strategic Engagement services?

If you’re a business owner, leader, or professional service provider who relies on referrals, repeat business, or a strong network, this is for you. Basically, if your growth depends on trust and long-term relationships, our approach is designed to help.

What does a typical engagement look like?

Most clients start with a small project or our foundation service. So, maybe a few key touchpoints are executed monthly or at regular intervals. From there, many grow into a longer-term plan, adding strategy for prospect development or expanding their relationship-building efforts. Over time, we help you map out a clear, actionable plan that keeps you connected and top-of-mind with the people who matter most.

Do you execute the strategies for me?

It depends on the package. With Strategic Engagement, we handle it all for you. The Biz Dev Catalyst gives you the strategy, and your team runs with it. For our other packages, we also take care of the execution. So, you can focus on your business while we keep your relationships strong.

How does this help with referrals and new business?

By keeping in touch consistently, you naturally build trust and stay memorable. This makes referrals more likely, helps keep clients loyal, and positions you as the go-to choice when new opportunities come up.

How is this different from Customer Relationship Management (CRM) software?

CRMs are great for keeping track of contacts and managing digital touchpoints like emails. What we focus on is the human side. So, things like handwritten notes, thoughtful gifts, and personal follow-ups, that help turn those contacts into real, lasting relationships.

Can you customize strategies for my industry?

Absolutely. Every business and audience is different. We tailor strategies for your clients, partners, referral sources, or prospects so your relationship-building feels personal and effective.

What’s the difference between Strategic Engagement and one-time gifting campaigns?

A one-time gift usually meets a specific need. So, this is like sending something to all your clients at a certain time. Strategic Engagement is more ongoing: it’s a system for sending thoughtful touches throughout the year. Things like birthday gifts, welcome gifts, and monthly follow-ups, so your clients feel remembered and connected all year long.

How do I know if I’m ready for this service?

If you’ve ever thought, “I need to follow up more consistently,” “I don’t want to lose touch after the first meeting,” or “I need a better system to stay in front of my clients,” then Strategic Engagement is exactly what you need.

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Address:

1500 S. Sylvania Ave #106

Sturtevant WI 53177

Phone:

414.243.8971