Videos

Weekly video series where we share insights and best practices related to strategic relationship building.

Engaging Remote Employees

We’ve seen a steady increase in the number of companies asking for advice about remote employee engagement. Take a listen to my latest video for some ideas of how others are designing experiences that create these results.

Use Future Goals/Milestones for Dream Process

The key question to help you get started designing touchpoints is - what future goal or milestone is your clients working toward? Watch my latest video for examples of how to use future goals and milestones for your own brand.

Use Future Goals/Milestones for Dream Process

The key question to help you get started designing touchpoints is - what future goal or milestone is your clients working toward? Watch my latest video for examples of how to use future goals and milestones for your own brand.

Prospect vs Strategic Partners

In this week’s video, I break down the type of connections to consider for strategic partnerships. I also share a bit more about the value they can provide when you develop a trusted relationship.

Engaging Remote Employees

We’ve seen a steady increase in the number of companies asking for advice about remote employee engagement. Take a listen to my latest video for some ideas of how others are designing experiences that create these results.

Asking Follow Up Questions

There are so many ways to integrate a follow-up that creates additional engagement and sets up future opportunities for relationship building. Listen to my latest video for additional ideas on how to implement this tool in your own mailings.

Should I Follow Gift Trends?

We were recently asked about gifting trends. More specifically – Should we stay away from using an item that is trending? In this week’s video, I break down the times that it makes sense to follow a trend and when you may want to stay away from it.

Celebrate Your Own Company Anniversary

Listen to my latest video for a few ideas of how to incorporate your own anniversary or celebration into your efforts to build meaningful relationships.

Engaging Remote Employees

We’ve seen a steady increase in the number of companies asking for advice about remote employee engagement. Take a listen to my latest video for some ideas of how others are designing experiences that create these results.

Impact of Celebrating the Positive - Police Story

I invite you to listen to my latest video to learn more about how this unique effort played out. And maybe spend a little time considering how you might implement a goodwill program of your own.

Engaging Remote Employees

We’ve seen a steady increase in the number of companies asking for advice about remote employee engagement. Take a listen to my latest video for some ideas of how others are designing experiences that create these results.

Process For Client Appreciation

One of the first relationships that most new clients will work with is their existing clients. We typically start with obvious touch points like birthdays or even business anniversaries.

How To Use A Celebration Theme

Rebecca Metz, of Web Pages That Sell, has been using our services to send Welcome packages to new clients and Thank You gifts for referrals. When we recently met, she shared that she felt it was time to dig into how to manage client appreciation.

Thank Yous Deliver Extraordinary Results

In the Book, Living the 7 Habits Stories of Courage and Inspiration, Doug shared how the simple act of writing thank you messages for 15 years completely transformed the culture under his leadership.

Ideas For New Year Gifting

Take a listen to our latest video for some tips on how to create an experience that fits your brand and shows your clients, team members or prospects just how thoughtful you are.

What Swimming Teaches Us About Team Relationships

In my latest video, I break down how swimming teaches us the importance of these relationship building efforts and the specifics of what we as leaders need to nurture with our teams.

Holiday Gifting Insights - What Everyone Else Is Doing

In an effort to simplify the decision-making process, we're sharing some of the trends we've seen with gifting over the years. We're even sharing our best seller and why that gift had such success.

What Makes A Successful Holiday Gift? The Travel Bag Edition

Take a look at our latest video to learn why these components made a difference and how you can apply them to your own gift strategy.

Ideas for Increased Engagement

The secret to increasing the odds of engagement with your mailings is to make sure that you’re planting seeds for further conversation.

The Lasting Impact of a Lamp

This latest video showcases a perfect example of this attribute. Listen to how a couple of iconic brands got it right when it mattered most.

How Gratitude Builds Magnetic Communities

Our latest video tip talks about a simple practice you can implement to make sure that people want to be part of what you offer.

Simplify the Birthday Process

In our latest video, we break down the process that we use at The Expressory to manage client lists and we throw in some tips for standing out with your birthday wishes

The Power of DIY

If you haven't yet heard us talk about the 7 elements of strategic gifting, we'll share that there are in fact elements that increase the emotional loyalty created.

The Secret to Making People Feel Like Family

Traditions are one of our secret weapons in creating gifts that are lasting. They are one of the 7 attributes that make a memorable gifting experience.

The Creative Way to Gift a Tree

Have you ever thought about using a tree as a gift? What about how that tree could create lasting loyalty and make it easy for people to talk about how great it is to work with you?

The Value in Celebrating Moments

Let’s look at the ways that this type of marketing – relationship marketing – does impact your business.

Develop a Strategy to Nurture Your Supporting Business Relationships

The third category of relationships that make a business successful is the collection of relationships that support you. Your team, vendors, peers, advisors, and even coaches.